Xiangshan Rural Cultural Tourism and Common Prosperity Industry College (hereinafter referred to as the “Common Prosperity School”) is led by the School of Logistics and E-Commerce at Zhejiang Wanli University and Xiangshan Crab Harbor Tourism Development Co., Ltd. Under the guidance of Zhejiang Wanli University, the Xiangshan County People’s Government, and the Ningbo Municipal Culture, Radio, Television, and Tourism Bureau, the college integrates the university’s educational resources, establishes close ties with cultural tourism companies at various levels in Xiangshan, and strengthens cooperation with leading cultural tourism enterprises. It strives to become a cooperation platform for the rural cultural tourism industry that integrates “talent cultivation and training, research projects, entrepreneurship incubation, and policy consultation services”.

The Common Prosperity College focuses on the following aspects: Firstly, Actively Exploring Institutional and Mechanism Innovation: As the leading units of the Xiangshan Rural Cultural Tourism and Common Prosperity Industry College, the School of Logistics and E-Commerce at Zhejiang Wanli University and Xiangshan Crab Harbor Tourism Co., Ltd. will actively explore innovations in the college’s management system and mechanisms. They will integrate relevant resources from the university and enterprises, implement open education, and provide services such as talent cultivation and training, social services, and research consultation under the leadership of Zhejiang Wanli University, the Xiangshan County People’s Government, and relevant departments such as the Ningbo Municipal Culture, Radio, Television, and Tourism Bureau. Secondly, Vigorously Carrying Out Talent Cultivation and Employee Training: Develop a talent demand plan as well as talent cultivation and training standards for the Xiangshan cultural tourism industry, in collaboration with relevant schools within the university and leading cultural tourism enterprises in Xiangshan. Develop corresponding textbooks and curriculum systems based on industry and market demands. Organize and guide cultural tourism talent cultivation and training, as well as teacher enhancement efforts. Vigorously implement talent cultivation and training plans, and actively reform teaching modes such as “project-based” and “practical-oriented” approaches to cultivate much-needed applied operational management talents in the cultural tourism sector. Organize “management trainee programs” and cross-disciplinary “team-based” training methods to cultivate a group of operational management teams that are in short supply in the cultural tourism industry. Thirdly, Supporting Entrepreneurship Incubation for School Students’ Cultural Tourism Projects: By jointly running classes with leading enterprises in Xiangshan and establishing innovation and entrepreneurship incubators, establish a live-streaming center for the operation and entrepreneurship incubation of cultural tourism projects. While providing cultural tourism operation management services to traditional enterprises, incubate projects for students. Provide project guidance and assistance services to school students’ entrepreneurship in cultural tourism projects and actively explore models for joint cultivation of innovation and entrepreneurship talents with enterprises. Fourthly, Serving Industrial Development and Creating a Demonstration Effect: Promote the university to actively connect with enterprises and serve the industry through forms such as “operating university within enterprises” and “introducing enterprises into university.” Integrate teaching and research resources from related majors such as business administration, digital economy, e-commerce, and logistics management at Zhejiang Wanli University, actively promote the conversion of scientific research achievements, and provide strong support for the operational management upgrade of cultural tourism enterprises in Xiangshan. Finally, Conducting Research on Rural Cultural Tourism Industry Topics: Actively undertake research projects on strategic issues related to cultural tourism development entrusted by relevant departments of the Xiangshan County People’s Government, provide decision-making services and policy suggestions to the government and relevant departments, and become a research and development center for cultural tourism innovation and a policy consultation think tank.

Through joint efforts between the university and the local government, the Common Prosperity College will be built into a pre-employment cultivation and post-employment training platform for cultural tourism project operation management, an entrepreneurship incubation platform for school students’ rural cultural tourism projects, a collaborative innovation service platform for the cultural tourism industry involving universities, governments, and enterprises, and a research and development think tank for the cultural tourism industry.