Course Code: N1I00001 Credits: 4.0
Total Hours: 64 (Theory: 64, Practice: 0)
Prerequisites: Advanced Mathematics
Target Students: Undergraduate students majoring in Business Administration, Marketing, Logistics Management, and E-commerce
Course Description
Economics is a core foundational course designed for students in Business Administration, Marketing, Logistics Management, and E-commerce programs. The course provides a systematic introduction to both microeconomics and macroeconomics, revealing the fundamental principles that govern market economies. It explores how firms maximize profits, how consumers optimize satisfaction, and how governments implement macroeconomic policies to ensure economic stability and growth.
The course content covers a wide range of topics, from supply and demand fundamentals to macroeconomic policies, helping students establish a solid foundation in economics.
Learning Outcomes
By the end of the course, students will be able to:
Understand and apply fundamental economic concepts such as supply, demand, market equilibrium, consumer choice, production and cost structures, and market competition.
Analyze real-world economic problems using economic theories, including price fluctuations and the rationale behind “low-margin, high-volume” strategies.
Evaluate the impact of government policies on economic performance and predict potential policy interventions and their effects.
Develop a strong sense of social responsibility through discussions on resource scarcity, income distribution, and economic fairness.
Teaching Methods
The course adopts a teacher-led heuristic teaching approach combined with seminar-style discussions. The proportion of each teaching method is adjusted based on students’ academic levels and learning capacities.
Case studies and group discussions are integrated into classroom activities to enhance students’ understanding and application of knowledge.
Traditional Chinese management philosophy and real-life Chinese business case studies are incorporated to strengthen students' cultural confidence and national identity.
Assessment Methods
The final grade is composed of three parts:
Continuous assessment (50%) – Evaluates students’ participation, self-directed learning, and assignment quality.
Mid-term assessment (10%) – May include course papers, research reports, or quizzes.
Final exam (40%) – Conducted in a closed-book format with a mix of objective and subjective questions to comprehensively assess students’ understanding of the course material.
