Course Code: N1I00131 Credits: 3.0
Total Hours: 48
Prerequisites: Management, Economics, Human Resource Management, Marketing
Target Students: Undergraduate students majoring in Business Administration
Course Description:
Enterprise Strategic Management is a compulsory course for Business Administration majors. This course aims to help students grasp the fundamental concepts, theories, and tools of strategic management and apply them to real-world business scenarios. The course covers the entire strategic planning process, from formulation and implementation to evaluation. It emphasizes both theoretical learning and case study analysis, equipping students with strategic thinking, decision-making, and execution skills.
Learning Outcomes:
Understand and master the basic concepts, development history, and key theoretical models of enterprise strategic management.
Familiarize with the steps and techniques involved in strategic formulation and implementation.
Analyze and solve strategic management issues through classroom discussions, case studies, and team projects.
Enhance critical thinking and judgment capabilities.
Develop independent research abilities and teamwork collaboration skills.
Improve leadership, communication, and organizational skills while cultivating a strong sense of corporate social responsibility and sustainability awareness.
Teaching Methods:
The course adopts a heuristic, case-based, and seminar-style teaching approach, integrating the following methods:
Theoretical instruction: Teachers introduce core strategic concepts and analytical tools through lectures, supported by real-world business case studies.
Case study discussions: Students engage in group-based case analysis, applying strategic theories to assess corporate strategies.
Seminar discussions: Students conduct independent research and present strategic management solutions, enhancing their ability to think critically and collaborate.
Assessment Methods:
Grades consist of continuous assessment (50%) and a final exam (50%).
Continuous assessment includes attendance, classroom participation, case study reports, and research papers.
The final exam is an open-book written test, focusing on evaluating students' understanding of strategic management theories, principles, and their ability to apply strategic frameworks to business problems.
