Course Code: N1I00501 Credits: 3.0
Total Hours: 48 Lecture Hours: 32 Practice Hours: 16
Prerequisites: Marketing
Target Students: Undergraduate students majoring in Business Administration
Course Description:
Web-Marketing is a compulsory course for undergraduate students in the Business Administration program. It focuses on fundamental theories, common methods, and strategic combinations in web-based marketing, while cultivating students’ practical application skills through case analysis. The course emphasizes professional values such as green marketing and sustainable development, encouraging students to develop a sense of teamwork and social responsibility throughout the learning process. By acquiring web marketing knowledge and skills, students will develop the foundational abilities required for operating enterprise-level online marketing initiatives and solving complex business problems.
Learning Outcomes:
Upon completing this course, students will be able to:
Accurately identify and explain basic concepts and theories of web marketing, while developing a sound and ethical professional mindset;
Apply web-marketing tools and techniques to promote products and services, conduct brand communication, and build foundational skills in enterprise online marketing operations;
Master the methodology for developing web-marketing operation plans and use acquired knowledge and skills to address real business needs;
Foster teamwork, critical thinking, and awareness of social responsibility for maintaining a green online environment; develop habits of self-directed learning and a commitment to lifelong learning.
Teaching Methods:
The course adopts a blended online-offline teaching model, consisting of three stages: pre-class self-learning, in-class focused instruction and interaction, and post-class extension and reinforcement.
Pre-class: Instructors assign online learning tasks via the MOOC platform. Students are expected to study independently using digital resources and complete related exercises.
In-class: Instruction is adjusted based on student feedback. Teaching is problem-driven and includes discussion, real-time assessments, and interactive activities using mobile apps and other tools.
Post-class: Students complete both online and offline assignments to review and consolidate their knowledge and improve problem-solving skills.
Assessment Methods:
Final grades consist of three components: online self-learning performance, offline process-based evaluation, and offline comprehensive assignments.
Online self-learning performance includes routine participation, unit quizzes, and online tests.
Offline process-based evaluation includes lab reports, class attendance, and participation in discussions.
Offline comprehensive assignment requires students to collaborate in teams to complete a full enterprise web-marketing operation plan.
Final course grade = online self-learning performance + offline process evaluation + offline comprehensive assignment, focusing on students’ self-directed learning, teamwork, and hands-on capabilities.
