Course Code: N1100522 Credits: 2.0
Total Hours: 48 Lecture Hours: 32
Prerequisites: Economics, Management
Target Students: Undergraduate students majoring in Business Administration, E-commerce, and related fields in economics and management
Course Description:
Platform Governance is a 2-credit theoretical course designed for undergraduate students in digital economy, business administration, e-commerce, and related disciplines. With a total of 32 lecture hours, the course aims to develop students’ understanding and management capabilities regarding internet platforms, covering a wide range of topics from platform origins to competition regulation.
Learning Outcomes:
Upon completing this course, students will be able to:
Understand and apply the fundamental theories of platform economics in modern business environments;
Master core strategies for online market operations, including pricing, payment systems, and logistics management;
Become familiar with essential governance mechanisms such as reputation systems, data monitoring, and dispute resolution;
Analyze the components and operational logic of platform ecosystems and promote internal collaboration and competition;
Understand inter-platform competition strategies and the roles of both public and private regulatory mechanisms;
Strengthen teamwork, social responsibility, professional ethics, and legal awareness;
Cultivate innovative thinking and problem-solving skills to tackle complex challenges in platform governance.
Teaching Methods:
This course combines lectures and discussions, making it especially suitable for third-year undergraduates. Instructors are encouraged to respond to student feedback and adjust content and methods accordingly. The course also emphasizes moral education by integrating ethical elements into professional knowledge to support the comprehensive development of students.
Assessment Methods:
Final grades consist of continuous assessment (50%) and a final exam or research paper (50%).
Continuous assessment evaluates student participation and self-directed learning through seminar reports, attendance, classroom discussion, and assignments.
Final assessment may take the form of a written exam or a research report, focusing on the student’s overall understanding and application of course content.
