Course Code: N1I00549 Credits: 2.0
Total Hours: 32
Prerequisites: None
Target Students: Undergraduate students majoring in Business Administration
Course Description:
Enterprise Digital Operation Practice is a 2-credit elective course designed for undergraduate students in the Business Administration program, with a total of 32 instructional hours. The course aims to deepen students’ understanding of the practical operations and challenges faced by small and medium-sized enterprises (SMEs) during digital transformation. Through field visits, case analysis, and hands-on activities, students will gain a foundational understanding of digital business operations, enhance their problem-solving skills, and foster teamwork and social responsibility.
Learning Outcomes:
Upon completing this course, students will be able to:
Understand and master the basic concepts, core technologies, and key processes of enterprise digital operations;
Identify challenges encountered during digital transformation and propose feasible solutions;
Develop innovative thinking, collaboration skills, and ethical awareness while strengthening their sense of social responsibility;
Improve practical innovation abilities in areas such as data collection and analysis, project design, research implementation, and reporting of results.
Teaching Methods:
The course employs a variety of instructional methods, including:
Lectures: Introduction to basic concepts and theoretical frameworks;
Case teaching: Use of real-world examples to deepen understanding and application;
Experiential learning: Organization of enterprise visits and simulated operations;
Group discussion: Encourages interaction, collaboration, and exchange of ideas among students..
Assessment Methods:
A diversified assessment system is used, including:
Class participation (30%): Based on engagement in class and performance in group discussions;
Field visit participation (10%): Evaluated through reflective writing on enterprise visits;
Research report and project presentation (60%): Based on group-designed digital operation proposals and investigation reports on SME digitalization, including both written and oral components.
