Course Code: N1I00108 Credits: 2.0
Total Hours: 32
Prerequisites: Management
Target Students: Undergraduate students majoring in Business Administration
Course Description:
Business Etiquette is designed to systematically introduce students to etiquette norms in various business settings. By integrating theoretical learning with practical exercises, the course aims to enhance students’ interpersonal communication skills, social adaptability, civility, and ethical awareness—preparing them for successful integration into and development within contemporary society.
Learning Outcomes:
Upon completing this course, students will be able to:
Master the fundamentals of professional image building, including attire tips for both men and women, appropriate posture, and demeanor;
Demonstrate proficiency in business social etiquette, such as proper introductions, business card exchanges, seating arrangements for meetings and banquets, etc.;
Understand office etiquette, including telephone manners and etiquette when visiting clients;
Become familiar with dining etiquette, covering Chinese and Western table manners, buffet etiquette, and protocols for tea and coffee drinking;
Grasp international protocol and cross-cultural etiquette, including how to maintain a professional image, keep commitments, and engage with warmth and moderation;
Recognize global etiquette norms and practices across countries and regions in day-to-day communication, social events, and diplomatic exchanges.
Teaching Methods:
The course adopts a combination of theoretical instruction and hands-on practice, with a focus on enhancing students’ practical abilities and etiquette awareness. Instructional methods include:
Lectures: Systematic introduction to fundamental etiquette concepts and practices;
Case analysis: Discussion of real-life scenarios to highlight the significance and application of etiquette in professional contexts;
Simulated role-play: Practice of etiquette behaviors in mock business situations to enhance experiential learning and real-world preparedness.
Assessment Methods:
Final grades are composed of two parts:
lass Performance (50%): Based on attendance, quality of class assignments, and reflective essays. This component encourages active participation and assesses understanding of fundamental concepts.
Final Case Analysis Report (50%): Students are required to select and analyze a specific business scenario or issue, demonstrating their ability to apply etiquette knowledge and problem-solving skills.
