Course Code: N1100480 Credits: 3.0
Total Hours: 48
Prerequisites: Consumer Behavior, Tourism Product Development and Design
Target Students: Undergraduate students majoring in Business Administration
Course Description:
Tourism Custom Business Management is an elective course designed in response to emerging trends in the tourism industry. Emphasizing practicality, the course integrates three core components of tourism enterprise operations: itinerary planning, external liaison, and reception services. It aims to equip students with a solid understanding of tourism business operations and hands-on skills, while also developing their professional ethics and service awareness. Through theoretical study, case analysis, and practical simulations, students will gain in-depth knowledge of customized tourism business practices.
Learning Outcomes:
Upon completing this course, students will be able to:
Understand and manage itinerary planning operations, including key features, workflows, content, and processes of tourism product design and procurement;
Execute external liaison tasks, including market quoting, marketing strategies, and new media promotion;
Master reception service skills, such as hosting different types of tourists, managing service quality, handling complaints, and responding to emergencies;
Demonstrate basic operational competencies by writing comprehensive tourism business plans and engaging in guided tour simulations;
Develop strong professional ethics and service consciousness through the integration of moral education and social responsibility themes.
Teaching Methods:
This course adopts a “dual-track classroom” model, dedicating half the time to theoretical instruction and the other half to practical training. Specific methods include:
Lectures: Systematic instruction on the fundamentals of itinerary planning, liaison, and reception services;
Case analysis: Real-world examples to deepen theoretical understanding;
Simulated exercises: Activities such as market research, itinerary planning, and guided tour simulations;
Teamwork: Collaborative tasks to enhance communication and cooperation skills.
Assessment Methods:
Final grades are composed of two components:
Class performance (60%): Includes classroom participation (discussions and interactions), attendance, and major assignments such as travel agency setup, product development, marketing strategy reports, and tour guide simulations;
Final report (40%): Assessed through case analysis on tourism business management, focusing on the students’ ability to apply theory to practice, hands-on problem-solving, market analysis, and service orientation.
