Course Code: N1I00320 Credits: 2.0
Total Hours: 32
Prerequisites: Management, Economics
Target Students: Undergraduate students majoring in Business Administration and Cross-border E-commerce
Course Description:
Cross-border E-commerce Practice is designed to equip students with fundamental knowledge and practical skills in cross-border e-commerce operations. The course covers key competencies such as platform development, store registration and optimization, product selection strategies, logistics management, and after-sales services. It also emphasizes the importance of green practices and social responsibility in the context of sustainable business development.
Learning Outcomes:
Upon completing this course, students will be able to:
Proficiently operate mainstream cross-border e-commerce platforms, understand platform features and rules, and manage online stores and product promotions effectively;
Conduct market research and select products strategically based on demand analysis and competitive landscape evaluation;
Apply marketing and promotional techniques, including SEO, SEM, and social media strategies, to develop effective marketing plans;
Enhance customer service skills, including responding to inquiries, handling complaints, and improving customer satisfaction;
Promote environmental awareness and sustainability, integrating green development and social responsibility into e-commerce operations.
Teaching Methods:
Lectures: Introduction to the fundamentals and latest developments in cross-border e-commerce;
Case analysis: Examination of real-life cases to understand industry challenges and practical solutions;
Simulated training: Hands-on experience using cross-border e-commerce simulation software to practice store setup, product listing, and transaction processes;
Project-based competitions: Students participate in e-commerce project contests to build real-world application skills and teamwork.
Assessment Methods:
Class performance (30%): Includes attendance, class participation, assignment completion, and group project contributions;
Final exam (70%): Requires students to submit an analytical report on a cross-border e-commerce business plan, including product selection, market analysis, and competitor evaluation, with added emphasis on green practices, responsibility, and sustainability.
