Cross-border Electronic Commerce

Course Type：Compulsory Course

Credit Hours：32                                   Credits：2

Target Audience: Master's students in Engineering Management

Prerequisite: E-Commerce Operations Management

1. Course Description

Cross-Border E-Commerce is a compulsory course for this program. The course provides a comprehensive understanding of cross-border e-commerce as a new form and model of foreign trade. It covers mainstream cross-border e-commerce platforms and independent websites, as well as the roles and impacts of cross-border logistics, payment systems, customs clearance, inspection, marketing, and legal regulations. Students will also learn about the characteristics and advantages of major cross-border import and export platforms.

The course aims to help students understand the new opportunities for cross-border e-commerce in China under the evolving international environment. It enables students to grasp the business logic of cross-border e-commerce in practical applications, with a focus on green e-commerce and sustainable development. Students will explore green business models such as low-carbon logistics and eco-friendly e-commerce, understand market access rules and corporate responsibilities in cross-border e-commerce, and develop a sense of social responsibility. Additionally, the course emphasizes the importance of credit evaluation systems in cross-border e-commerce, fostering qualities such as ethics, integrity, and goodwill.

2. Learning Outcomes

By the end of the course, students will:

Systematically master the core knowledge and practical skills of cross-border e-commerce.

Enhance their adaptability and cross-cultural communication skills in the global market.

Develop market analysis capabilities, innovative thinking, and a sense of social responsibility through a combination of theory and practice.

Identify and seize business opportunities in the cross-border e-commerce industry under the guidance of green and sustainable development principles.

Lay a solid foundation for their future career development while cultivating the potential to lead industry innovation and transformation.

3. Teaching Methods

The course employs diverse teaching methods, including case studies, project-based learning, and task-driven approaches.

4. Assessment Methods

Regular Performance (30%): Attendance: 10%, Seminar participation: 10%, Course assignments: 10%

Final Exam (70%):

Open-book exam