Linxing Chen

Professor, Ph.D. in Management

Has many years of experience working in enterprises and has served as a marketing consultant for multiple companies. Provided training for more than 50 enterprises and government departments across and beyond the province, with training topics including Brand Building, Innovative Marketing, and Differentiated Marketing. Presided over multiple provincial and ministerial-level projects and government-commissioned projects. Published over 30 papers in core academic journals such as China Rural Economy and Journal of Zhejiang University, and authored several academic monographs.