Zuofei Yang

Associate Professor, Master of Business Administration

Director of the Digital Marketing Teaching and Research Section for the Business Administration Program. Lead instructor of the Zhejiang Provincial Online First-Class Course Market Research. Teaching supervisor at the School of Logistics and E-commerce. Recipient of the Third Prize in the Zhejiang Provincial Excellent Teaching Case Competition for Applied Faculty, two Third Prizes in the Zhejiang Higher Education Society Educational Technology Achievement Awards, and a Third Prize in university-level Teaching Achievement Awards. Certified Economist, Certified Instructor for China Marketing Planning, Outstanding Student Club Advisor of the university, and university “Xuexi Qiangguo” Learning Model.

 Published over 10 papers in journals such as SCI and Economic Issues, and completed 7 research projects at or above the municipal level. Co-authored the textbook Market Research and served as chief editor of Advertising Planning and Management: Principles, Cases, and Project Training.

 Supervised 4 national innovation projects and 8 provincial-level student innovation projects. Guided students in obtaining 4 software copyrights. As the primary advisor, received one Second Prize in the Zhejiang Provincial College Student E-commerce Competition, two Second Prizes and one Third Prize in the Zhejiang Provincial College Student Rural Revitalization Creativity Competition, one Third Prize in the Zhejiang Provincial “Internet+” Innovation and Entrepreneurship Competition, one Third Prize in the Zhejiang Provincial College Student Statistical Survey Design Competition, and more than 20 Third Prizes or higher in the National College Marketing Competition.