Xianghui Huang

        Ph.D. in Management, Lecturer, CPC Member

Main research interests: cause-related marketing, green marketing, consumer behavior, elderly care services. Teaches courses including Management, Statistics, Economics, Organizational Behavior, Human Resource Management, Managerial Communication, and Consumer Behavior.

In recent years, has presided over and participated in nearly 10 provincial-level projects, published over 10 papers, and co-authored 2 books. Guided more than 20 student research projects, including 2 National College Student Innovation and Entrepreneurship Training Program projects and 3 Zhejiang Xinmiao Talent Program projects.

Supervised students to win 35 provincial-level or above awards in competitions, including 13 in the Zhejiang Province E-commerce Competition, 5 in the Zhejiang Province Management Case Competition, and 17 in the Zhejiang Province Statistical Survey Competition. Guided students in publishing 5 papers.

Repeatedly awarded honors such as “Outstanding Postgraduate Entrance Exam Advisor,” “Excellent Head Teacher,” “Outstanding Contributor to Student Science and Technology Competitions,” “Excellent Award for Graduate Employment Follow-up Survey,” “Advanced Individual in Graduate Employment and Entrepreneurship,” “Outstanding Teacher at University Level,” and “Advanced Teacher at University Level.”