Ping Yuan

Professor

Ph.D. in Management

Deputy Director, Department of E-commerce

Deputy Dean, Ningbo Institute of Cross-border E-commerce

Recognized as a “Zhijiang Young Scholar in Social Sciences” of Zhejiang Province (2016), Zhejiang Young Tourism Expert (2019), and Tier-3 Leading and Outstanding Talent of Ningbo (2022). Team Leader of the Scientific Research and Innovation Incubation Team at Zhejiang Wanli University (2021). Has led and completed more than ten projects, including those funded by the Ministry of Education’s Humanities and Social Sciences Research Planning Fund, Youth Fund, Zhejiang Provincial Philosophy and Social Sciences Planning Project, Soft Science Project, Zhejiang Federation of Social Sciences Project, Zhejiang Education Science Planning Project, and various soft science and social sciences planning projects in Ningbo. Published over ten academic papers in Chinese journals such as Science Research Management and Journal of Marketing Science, as well as SSCI and SCI-indexed international journals. Authored three academic monographs.