Qingguang Chen

Associate Professor

Master of Engineering in Computer Application Technology

Member of the China Computer Federation, Senior E-commerce Specialist. Presided over the construction projects of Zhejiang Province’s “11th Five-Year Plan” key textbook Fundamentals and Applications of E-commerce, “13th Five-Year Plan” new-format textbook Online Marketing: Methods, Strategies and Practices, and “14th Five-Year Plan” New Liberal Arts textbook E-commerce Data Analysis. Presided over and participated in more than ten national, provincial, and municipal-level scientific research projects. Published one monograph; served as chief editor for five textbooks, and as deputy editor or contributor for eight textbooks and academic monographs. Published more than 30 papers. Received the Second Prize for Excellent Achievements in Teaching and Education Reform from the Zhejiang Provincial Department of Education, the Special Prize for Excellent Case in Zhejiang Province’s “Internet+ Teaching” (for the blended course Online Marketing), and the Third Prize for Educational Technology Achievements for University Teachers in Zhejiang Province (for the shared course Online Marketing). The course Online Marketing was recognized in 2019 as a Zhejiang Province Blended First-Class Course, in 2021 as a Provincial Online First-Class Course, and in 2022 was designated by the university as a BGA International Gold Medal Certification Demonstration Course.