Lili Gu

Ph.D. in Management

Graduated from the University of Nottingham Ningbo China with a major in Business Management

Teaches courses such as Cross-border E-commerce Practices. Research focuses on consumer behavior and experience optimization in cross-border e-commerce. Has extensive experience in independent website operations and project management, having led multiple e-commerce marketing projects covering the entire process including market analysis, user growth, supply chain management, and brand building. At the same time, committed to integrating big data and AI technologies into teaching practice, promoting digital transformation and innovation in cross-border e-commerce education.