Business Administration program is a silver-level internationally accredited sample program by AMBA/BGA. It boasts several key construction platforms, including a Zhejiang Provincial First-Class Discipline in Management Science and Engineering, a Master’s Degree Program in Engineering Management, a Provincial Industry-Education Integration Demonstration Base among higher education institutions in Zhejiang Province, and a jointly established industry school with local governments - the Rural Cultural Tourism and Common Prosperity College. This program offers four specialized modules: Human Resource Management, Digital Marketing and Trade, Enterprise Digital Operation Management, and Innovation and Entrepreneurship.
Rooted in the development needs of Zhejiang Province’s private economy, this program focuses on the characteristics of the modern service industry and advanced manufacturing sectors. It revolves around three main themes: deep integration of industry, education, and research; sustainable entrepreneurship and innovation education; and locally-oriented internationalization with a practical focus. The program aims to cultivate high-quality, application-oriented management talents with a solid foundation in business administration theory, prominent senses of responsibility and sustainability, and strong innovation and practical abilities. During their studies, students systematically learn and master modern management ideas, basic management skills, and management methods. Upon graduation, they are equipped to engage in business decision-making, production planning, personnel management, procurement, marketing, strategy formulation and implementation, and other related work in enterprises and institutions. The core courses of this major include Management, Economics, Accounting, Management Psychology, Marketing, Management Communication, Human Resource Management, Market Research, Entrepreneurial Competence, Service Operation Management, Enterprise Resource Planning (ERP), Corporate Strategy Management, Corporate Ethics and Culture, Corporate Finance and Practice, among others. Nearly 50% of the core courses in this major are recognized as Zhejiang Provincial First-Class Courses.
The standard duration of study for this program is four years, leading to a Bachelor's Degree in Management.
