Our university is one of the first seven undergraduate institutions in China to establish a Cross-border E-Commerce program. The Cross-border E-Commerce program is supported by the Ningbo Cross-border E-Commerce College and has been recognized as a National Demonstration Major for Cross-border E-Commerce Talent Cultivation and a Provincial Industry-Education Integration (Cross-border E-Commerce) Demonstration Base among higher education institutions in Zhejiang Province. This program offers five specialized modules: Cross-border E-Commerce Enterprise Management, Cross-border E-Commerce Design, Cross-border E-Commerce IT, Cross-border E-Commerce Data Analytics, and Digital Economy. 

The program aims to cultivate high-quality, innovative, and application-oriented talents who possess a solid foundation in modern management theory, strong practical skills in business and foreign languages, cross-cultural communication abilities, logistics risk control capabilities, and entrepreneurial skills. Graduates should be proficient in the entire business process of cross-border e-commerce, capable of conducting cross-border e-commerce operations, marketing, and data-driven product selection through cross-border e-commerce platforms, and qualified to engage in planning and applying cross-border e-commerce in foreign trade enterprises, cross-border e-commerce companies, cross-border logistics firms, as well as various public institutions and government departments. The core courses of this program include Cross-border E-Commerce Marketing and Planning, Cross-border E-Commerce Cross-cultural Communication, Cross-border E-Commerce Logistics, International Trade Practices, Cross-border E-Commerce Operation Management, Visual Marketing Design, and Cross-border E-Commerce Laws and Regulations.

The standard length of study for this program is four years, leading to a Bachelor's Degree in Management.